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Filling The Vacancy and Fair Housing Guidelines Owner occupied buildings with no more than four units, single-family housing sold or rented without the use of a broker and housing operated by organization and private clubs that limit occupancy to members may not have to comply with all the Fair Housing rules. Please check with your local apartment association or rent board to be safe. Advertising and Fair Housing Fair housing laws prohibit making, printing or publishing a notice, statement, or advertisement that indicates any preference, limitation, or discrimination based on a protected class. Advertising must show that all people and classes are being equally considered. Fair housing laws address all types of statements newspaper, radio, magazines, and television. All of the above including vacancy signs are advertising and must not prohibit making any statement indicating a preference or put limits on housing. There are some exemptions but it is advisable to be sure that you are among those exceptions before you advertise Images in Advertising. If you customarily use advertising with photographs or drawings of people, try to use men, women, children, people with disabilities, and people of all races, nationalities and ages in a way that reflects the population as a whole. A key is to be sure to use images that are representative of society in general. Language. A void using words or phrases that show a preference or discourage anyone because of his or her protected class. If you describe the property itself and not the targeted audience, you are safer under fair housing laws. Make no assumptions about the needs or desire of a protected class that may seem to categorize them. Marketing to a protected class . Be careful with your language. Do not make assumptions about the need of a group of people. It is best to objectively describe the property and allow the prospective applicant to determine their needs, but it can be mentioned that your unit has access for the disabled or that you are near schools and playgrounds and that families are welcome. There are other exceptions. It is advisable to always be careful and consult with your attorney or apartment association. The very best way to be sure that you are not interjecting your own views of different classes or their needs is to develop a tenant checklist and use the same questions for all people. REsourced from www.yourpropertypath.com You may republish this article, as long as you do not edit and you agree to preserve all links to the author and www.yourpropertypath.com
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